IMMERSIVE BRAND EXPERIENCES

We are an agile event and trade show design and management company that uses a human-centered approach paired with analytics, strategy and creative.

SHOWS LEVEL5 EVENTS EXHIBITS

WHO WE ARE

We’re architects for connecting communities through trade shows, conferences, exhibitions and more. Our human-centered approach to strategy and creativity helps our clients build a stronger connection with their community.

WHAT WE DO

We don’t just build tradeshows and events, we architect personalized, unforgettable brand experiences.

WHY WE ARE DIFFERENT

Instead of forcing your event to fit a ‘standard formula’, we work to understand your business and your audience, then use rich analytics, insightful strategy and inspiring creativity to craft the right approach for you.

Our Work

Money20/20

Jacobs Experience

Permissionless

Boston University Presidential Event Series

National Carwash Solutions Wins “Best Booth” After Dreaming Up New Design

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What's New

The Future of Live Events Isn’t Bigger; It’s Smarter

What could happen if you were to stop trying to control every aspect of your event, and start designing with your audience — instead of for them? Our latest research reveals a shift that speaks to the best-in-class events embracing a new mindset. With insights made possible through CROWDPulse, we…

A Deep Dive into the Crucial Moments of Event Planning for Show Organizers

Creating memorable moments that your attendees will talk about for years to come and setting your exhibitors up for success can be demanding but it will always pay off in the long run. Crafting experiences that captivate your audience while meeting your own objectives requires careful planning and execution. Learn…

Straight out of Austin: 5 Moments that Sparked at SXSW 2025

Our Creative Director, Nick Bruggeman, hit up SXSW to immerse in the latest ideas and event trends shaping experience design. Returning with validation for the strategies we proudly architect at The Expo Group — and inspired by how aligned our work already is with where the industry is headed — his insights reflect…

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