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We understand, first and foremost, that a show is a brand experience that serves as a storytelling opportunity. This is why we invest our time in understanding your brand, your community, and your respective industry to drive our approach, as we know each customer is different.
As we move towards meeting your overall goals and objectives, our attention turns to uncovering opportunities for your community. We pair AI with strategy by gathering and distilling the meaning behind the data.
A beautiful design is great, but a beautiful design that serves to facilitate the connection with your community is better. We collaborate with your team to ensure every interaction, pre-, during, and post-show, leads to connection.
Beyond excelling in planning and logistics, we put the experience at the heart of everything we do – with your brand and community in mind. For us, it is about bridging the connection between your story and your community.
We harness the power of AI to gather valuable data and insights about your community by measuring their world pre-, during, and post-show. This allows us to identify and capitalize on brand opportunities throughout the year.
Calculate your attendee capacity to maintain healthy distancing for trade shows and events. Our tool is provided here as we all continue to navigate our every changing industry. To use The Expo Group’s Crowd Density Calculator, enter your gross square footage available at the top, then enter any amount of…
It may come as no surprise that being prepared in the event and tradeshow industry is a major component in generating a promising ROI. From making connections with prospective clients to distinguishing your brand, so much depends on how involved you are before ever stepping foot on the show floor.
Our AVP of Strategic Initiatives Jessica Miller spends her fall aggregating data and findings from webinars, conferences, and industry communications. Here are some key takeaways from this year to maximize the returns on engagement you can plan for in 2024. IMMERSIVE AND PARTICIPATORY EXPERIENCES MEANINGFULLY CONTRIBUTE TO FUNDRAISING SUSTAINABILITY…