Have you heard this one before? An event producer walks into a bar… or a hotel convention center… or a college campus arena. Instead of a punchline, they’re crafting plans for an event several months from now.
They’re assessing everything, from the venue’s lighting and rigging, to entry and egress options, potential sites for high-impact tech, the décor’s impact on acoustics, and how the team will maneuver AV equipment on site.
University of Massachusetts Amherst Inauguration
An unforgettable event wows its audience with immersive activation’s, striking design, and dynamic media. The experience feels magical, but it’s actually rooted in something a bit more mundane: careful pre-planning and scrupulous attention to detail.
That’s the power of logistics—when they’re done well, they’re invisible, but the whole event hinges on them.
For more than six years, Producer Matt Collins has managed and executed the logistics behind a wide variety of events and activation’s.
Here, he shares 3 tips to ensure your final production matches the creative vision.
Sometimes the creative side of an event is developed by a small team while the execution becomes the responsibility of a larger group. No matter the size, onboard the entire project team to the creative vision so they can execute it with the utmost care.
Production planning ahead of on-site time is critical. Address as many details as you can before load in, taking care to consider the execution from every attendee’s perspective.
Even the best laid plans can change once you’re on site. Anticipate last-minute changes and build a team that’s capable of swiftly and creatively problem-solving while maintaining a positive outlook.
“Level5 was an expert partner for a series of high visibility events. I have a capable and talented internal events team, so I wasn’t sold initially on whether we needed a partner like Level5, but they were vital to the success of our inauguration events. They operate at a different level, helping us elevate our own approach and thinking, while accounting for each detail and developing seamless plans to ensure successful execution. Their ability to develop a strategy that met all our goals was impressive. And their capacity to consider both the big picture and the small details simultaneously makes them an exceptional partner.”
Nancy Buffone
Associate Vice Chancellor for University Relations
University of Massachusetts Amherst
