Las Vegas, Nevada
General Contracting
Project Management
Logistics
Creative Design
Experiential Design
Domino’s Worldwide Rally 2024 presented The Expo Group’s team with an exciting opportunity to create themed areas like an immersive walking tour and a curated space that showcased operations innovation for nearly 9,000 attendees.
Our client, Domino’s, wanted to replicate the Michigan-based Domino’s Innovation Garage on the show floor and emulate the look and feel of their new patient housing facility at St. Jude Children’s Research Hospital.
James Harlan, Sr. Creative Director for The Expo Group, managed the design of these spaces and integrated various key features to create the atmosphere. The Expo Group’s Chris Balak, Vice President, National Accounts worked with Harlan and Dominos to source materials and graphics that would fit within the budgetary guidelines. Kristopher Martin, The Expo Group Project Manager, coordinated the execution of the exhibits onsite.
The Expo Group team worked with Domino’s to architect their vision and deliver outstanding results.
These exhibits were a collaborative effort with various members of the Domino’s creative team, ultimately earning Domino’s a winning GDUSA’s American Inhouse Design Award
2024 American Inhouse Design Awards Winner – Graphic Design USA (gdusa.com)
James Harlan developed the architecture for the “DIG On the Road Exhibit” and incorporated textures that mimicked the real-life building. The Domino’s team created unique station panel graphics for each of the stops throughout DIG, similar to the integral components found in a pizza kitchen.
The Domino’s Village Experience captured different areas of the St. Jude facility. The Village in initial concepts, would be built like the DIG exhibit. However, after the scope had been updated, Harlan supplemented with a stepping stone path, printed color floors, and furniture resembling the courtyard.
“Both projects translate to exactly how we want to collaborate with customers and bring their vision to life.
Jason Miller – Sr. Vice President, National Sales
