Companies now participate in trade shows for different reasons than they did in 2008. The exhibit hall is no longer just the place where, as we have said for years, “buyers and sellers meet.”
Show organizers have begun to realize it isn’t just sales leads exhibitors seek when they invest in events -- they’re also looking for new business partners.
We are excited and honored to report that our booth at IAEE Expo! Expo! took home the trophy in the "Best Use of the 360° Solution" Category at the beMatrix Best of 2018 Awards.
Even after 30-plus years, ExhibitorLIVE is a great place for our team to get inspired. Designer Audrey Liptak, along with several members of The Expo Group team, were off to Las Vegas last month for the event.
Trade show organizers could do more to give their exhibitors options in terms of digital engagement tools. Discover which ones exhibitors want most here.
New research has revealed that most exhibitors believe show organizers could and should do a better job of helping exhibitors employ digital tools to accomplish event goals.
When trying to transform your event, use design thinking to help your team be more strategic and take advantage of these 7 Ways to Drive Engagement.
Meet Amanda Michael, our Sales Administrative Assistant. This Texas native recently moved to the sales side after more than 8 years with our Customer Account Management department.
It’s crucial we understand where technology trends are headed as experiential expectations are set in people’s everyday lives – and as those designing..
While the speed at which business is conducted has been a boon for the trade show industry, we still found that exhibitors simply do not have time for everything ...