The National Black MBA Association® enlisted The Expo Group’s help to transform and reimagine what had for many years been perceived as a “job fair” into a more personalized event[...]
This month, Todd and Dana talk with meeting planner, consultant and author Jessica Levin as she shares her insight on charitable activations for association and corporations
If you know someone who has impacted the world around you, chances are they are unaware of just how far reaching their impact is. But you can create a moment for them that might aim their eyes to a world they have touched.
Exhibitors can now get the look of a custom-built exhibit for the price of a rental. With The Expo Group’s Perspective Series of rental exhibits, a unique and memorable brand[...]
The difference between change and transformation is a debate that has grown in importance as events and trade shows tackle new strategies to reach their audiences.
This month, Todd and Dana talk to event podcast pioneer Mike McAllen about how podcasting can be an effective community building tool for your association, event or trade show
The word disruption is everywhere today. Shows and events are undergoing significant changes to keep up with higher audience expectations and the influx of technology...
The Annual Experiential Marketing Summit is the world’s largest conference on experiential marketing. Here's 4 tips our Director, Brand Experience Todd Carruth, discovered at the event.
Receiving an ROI report is great. But preparing an ROI report, that is a different story. It takes research, strategy and foresight at every level to maximize the return on[...]
