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A Deep Dive into the Crucial Moments of Event Planning for Show Organizers

Creating memorable moments that your attendees will talk about for years to come and setting your exhibitors up for success can be demanding but it will always pay off in the long run. Crafting experiences that captivate your audience while meeting your own objectives requires careful planning and execution. Learn…

Straight out of Austin: 5 Moments that Sparked at SXSW 2025

Our Creative Director, Nick Bruggeman, hit up SXSW to immerse in the latest ideas and event trends shaping experience design. Returning with validation for the strategies we proudly architect at The Expo Group — and inspired by how aligned our work already is with where the industry is headed — his insights reflect…

perspectiveseries.com is Redefining Booth Rentals

The Expo Group recently launched a fully reimagined website dedicated to elevating the exhibitor’s experience ordering a trade show booth. perspectiveseries.com features various pre-designed rental booth options ranging from 10’ x 10’ to 20’ x 30’ that were created with industry and exhibit trends in mind. Now,…

Get the Pulse: A Conversation About Donor Experience

INTRODUCTION Level5’s Associate Vice President of Strategic Initiatives Jessica Miller had a conversation with Associate Vice President, Donor Relations and Experience Angela Altamore of BWF to discuss our CROWDPulse Report—a project that investigates the…

The Secret to Understanding Trade Show Logistics

Scheduling shipments, navigating facility guidelines, and understanding each show’s shipping schedule can be cumbersome when you’re managing every aspect of exhibiting. The Expo Group’s Regional Operations Director, Scott Wilhite, shares 7 ways exhibitors can save on costs and make trade show logistics easier. Know Your Show Once the planning…

Three Tips for an APPROACHABLE Exhibitor to Get Noticed on the Show Floor

The trade show floor is often described as organized chaos. Trying to stand out from the crowd and be seen as open and accessible to attendees can be hard if you’re not prepared. Here are some key tips to practice at your next event that can help you get noticed…

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