We understand, first and foremost, that a show is a brand experience that serves as a storytelling opportunity. This is why we invest our time in understanding your brand, your community, and your respective industry to drive our approach, as we know each customer is different.
As we move towards meeting your overall goals and objectives, our attention turns to uncovering opportunities for your community. We pair AI with strategy by gathering and distilling the meaning behind the data.
A beautiful design is great, but a beautiful design that serves to facilitate the connection with your community is better. We collaborate with your team to ensure every interaction, pre-, during, and post-show, leads to connection.
Beyond excelling in planning and logistics, we put the experience at the heart of everything we do – with your brand and community in mind. For us, it is about bridging the connection between your story and your community.
We harness the power of AI to gather valuable data and insights about your community by measuring their world pre-, during, and post-show. This allows us to identify and capitalize on brand opportunities throughout the year.
Our AVP of Strategic Initiatives Jessica Miller spends her fall aggregating data and findings from webinars, conferences, and industry communications. Here are some key takeaways from this year to maximize the returns on engagement you can plan for in 2024. IMMERSIVE AND PARTICIPATORY EXPERIENCES MEANINGFULLY CONTRIBUTE TO FUNDRAISING SUSTAINABILITY…
By Michael Guillory – SVP Marketing and Communications, The Expo Group. When people hear the term metaverse, it can mean so many different things. Some know it as an online destination for gaming with other like-minded gamers. Others see it as a portal to socialize via virtual reality in an…