We design and deliver purpose-driven experiences that simplify complexity, strengthen communities, and drive measurable growth for show organizers and their audiences.
Before architecting a single experience, we listen deeply to understand your organizers' objectives, your exhibitors' needs, and your community's behaviors. With that understanding, we design experiences that simplify complexity and create meaningful connections. Our insights—drawn from human expertise, market research, and event analytics—inform every strategic decision we make. This intelligence helps us architect experiences that deliver measurable growth across memberships, audiences, exhibitors, and sponsors.
Our proprietary U Framework is a unified approach designed around U—your objectives, your community, your growth: Understand: We ask and listen to comprehend your challenges through deep discovery. Analyze: Our strategists unify insights from multiple sources to uncover opportunities others miss. Design: We architect experiences that connect and inspire—strategy fuels creativity, and every decision is purpose-driven. Execute: From in-house services to best-in-class partners, we deliver seamlessly with precision and innovation. Optimize: Growth is continuous. We measure, learn, and refine to drive sustained impact year over year. This isn't a one-time event approach—it's an investment mindset focused on your long-term success.
You get a strategic team of architects, strategists, and subject matter experts working holistically with you—not siloed vendors. Our designers, strategists, and data specialists collaborate to serve you with a growth and investment mindset. We help organizers rethink budgets, shifting from 'What can we afford?' to 'How do we invest smarter for greater ROI?' When new initiatives need a bridge, we invest alongside you, because if you grow, we grow. This is how architects think: we design for long-term value, not short-term transactions.
An all-in-one suite of technology designed to support our architects and simplify the experience for organizers and exhibitors. From registration to floor management to exhibitor services, ExpoSuite removes friction so our team can focus on what matters: architecting experiences that grow your community.
From floor layout to logistics, registration to technology integration, we architect the entire event ecosystem. Every decision is informed by deep understanding of your objectives and your community—ensuring your show floor tells your brand story and delivers measurable outcomes for exhibitors and attendees alike.
Our technology platform SingleSource® changed the game when The Expo Group burst on the scene 30 years ago. We continue to revolutionize the experience for our clients with new tools like ExpoSuite™ that make trade shows easier.
Strategy and creative work as one at TEG: connected, collaborative, and innovative. Our strategists analyze market trends, community behaviors, and event data to inform imaginative design—creating experiences that go beyond the event floor. Every decision is future-focused, rooted in human insight, and built to deliver measurable impact before, during, and after your show.
Hardware On-Call · Projection Mapping & LED Skin Tech · Live Streaming & On-Demand Video · Meaningful Content Creation · Technical Direction & Production Management
David Dancy
Director of Marketing
APWA
