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University of Kentucky Partnership With Level5 Events

The University of Kentucky partnership with Level5 Events by The Expo Group Challenge: The University of Kentucky faced a daunting challenge. They needed to generate private funds to meet budget shortfalls. This has a profound influence on the university and the entire commonwealth of Kentucky. Solution: Create and…

Leading With Innovation

Unknowns riddle the landscape for trade show organizers and corporate event planners. Sometimes the only constant is a static budget year after year.¹ Establishing a long-term plan that can keep up with innovative trends in the marketplace of attendees, not to mention the…

The Invisible Exhibitor: Hungry for Innovation

Many of us know the trade show floor so well we could probably enter one for the first time with a blindfold on and not bump into anything. The exhibitors we talked to in The Invisible Exhibitor study are ripe for something different..

The Invisible Exhibitor: Incubate Business on the Show Floor

Companies now participate in trade shows for different reasons than they did in 2008. The exhibit hall is no longer just the place where, as we have said for years, “buyers and sellers meet.”

The Invisible Exhibitor: Turn Your Show Into a Business Incubator

Show organizers have begun to realize it isn’t just sales leads exhibitors seek when they invest in events -- they’re also looking for new business partners.

The Invisible Exhibitor: Better Digital Engagement Tools Required

Trade show organizers could do more to give their exhibitors options in terms of digital engagement tools. Discover which ones exhibitors want most here.

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